In an ever changing industry, it is increasingly important to provide a unique beverage offering. Developing a stand-alone identity is as important in distinguishing one venue from another within your hotel or resort complex as it is to elevating your destination bar or restaurant above the local competition.
Our experienced creative team offers support in both concept creation; developing a bespoke concept from scratch, and concept definition; defining a coherent beverage offering rooted in your existing venue concept.
With a wealth of independent global experience, we are uniquely placed to tap into current and emerging trends whilst avoiding temporary fashions or fads to create a contemporary, sustainable and - most importantly - marketable product targeted specifically to your desired clientele.
We will listen to your ideas and work together to formalize a beverage direction and menu philosophy whilst conducting needs analysis and identifying the key drivers for each venue; a crucial step that allows the implementation of a consistent, sustainable product and ensures that no time is wasted on unrealistic whimsy.
Deliverables will include a conceptual story board showcasing cocktail concepts, flavour combinations, presentation styles, product strategies and service elements.